8 ways to improve eCommerce conversion rates

8 ways to improve eCommerce conversion rates

8 Simple rules to help you improve conversions on your eCommerce website 1) Increase Content Personalization While this is much easier said than done, sending a tailored email can go a long way with customers. Speaking in the way your audience speaks will also...
Designing for a fast customer funnel

Designing for a fast customer funnel

How to make your sales funnel as fast as possible! To move from customer engagement to customer purchases, it is essential to understand what a sales funnel is. The sales funnel breaks down each step a user needs to take to become one of your customers. If you were a...
The Importance of User Experience in Ecommerce

The Importance of User Experience in Ecommerce

Why User Experience (UX) is so important for successful Ecommerce sites Creating an eCommerce site has never been easier, especially when utilising sites like Shopify. However, a great eCommerce site alone is not going to drive all of your sales. UX experience is a...