Better site speed leads to better sales conversions. We highlight 10 facts that will make you want to act.

The faster your website loads, the more likely your customers are to buy from you. Shopify has super, lightening fast servers that help keep your website fast and because of this you may think you don’t need to do anything. Instead you can focus on other features that help sell your products, such as large images, rich content pages and apps.

But all the additions you make have an impact on your page speed, with many factors at play, image size, javascript code or too many plug ins and app extensions. Essentially the amount of features you have on a web page will depend on how fast your site loads.

10 scary facts on how slow loading can impact your customer satisfaction (and conversion rates!):

Fact 1 : The average mobile web page takes 15.3 seconds to load. (Google Research, 2018)

Fact 2 : The first five seconds of page-load time have the highest impact on conversion rates. (Portent, 2019)

Fact 3 : Website conversion rates drop by an average of 4.42% with each additional second of load time (between seconds 0-5). (Portent, 2019)

Fact 4 : The probability of bounce increases 32% as page load time goes from 1 second to 3 seconds. (Google, 2017)

Fact 5 : The highest ecommerce conversion rates occur on pages with load times between 0-2 seconds. (Portent, 2019)

Fact 6 : Website conversion rates drop by an average of 2.11% with each additional second of load time (between seconds 0-9). (Portent, 2019)

Fact 7 : The optimal average request count — the number of individual pieces of content needed to display the entire web page — is fewer than 50. (Google, 2018)

Fact 8 : By compressing images and text, 25% of pages could save more than 250KB and 10% can save more than 1MB (which contributes to page load times). Google, 2018

Fact 9 : 1 in 4 visitors would abandon a website that takes more than 4 seconds to load. (Lordstrom, Econsultancy)

Fact 10 : 64% of shoppers who are dissatisfied with their site visit will shop somewhere else next time. (Lordstrom, Econsultancy)

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